Your logo on your pay page and receipts

When a customer opens a link to pay you, they decide in a second or two whether it looks right. A page with your name, your logo and your color answers that before they ask.

Where your brand shows

On Pavo Ultra, your logo and your color appear on:

• your pay page, where customers enter their card;
• the card step on Stripe’s checkout;
• the receipts your customers get;
• the emails sent to your customers in your name.

On the Free plan these carry your business name in Pavo’s own look.

Why it matters

• Recognition. A customer who sees the logo from your van or your stall knows the link is yours.
• Fewer “is this you?” messages. People are careful with payment links, and they should be.
• It reads as a business. A receipt with your mark on it is a small thing a customer keeps.

Choosing a logo that works small

On a phone, your logo is about the size of a thumbnail. So:

• Use a simple mark or your initials. Fine detail disappears.
• Use a square image. Wide logos shrink to a sliver.
• Check it on a white background and on a dark one.

Choosing a color

Pick the one color people already connect with you: the shirt, the sign, the van. One color is enough. Make sure white text can be read on top of it, because buttons use it.

If you have no logo yet

You do not need a designer to start. Your business name in a clean typeface, or your initials in a circle, is a logo. You can change it later.

What it costs

Branding is part of Pavo Ultra, the optional plan for US sellers: $15 a month, or $150 a year. Ultra also adds autopay for regulars, and its payments carry only Stripe’s fee. See pricing.

Use the same mark everywhere

A logo works by repetition. Put the same mark and the same color on your pay page, your social profile, your van or stall sign and your business card. A customer who has seen it three times trusts it on the fourth, when it is sitting above a box asking for their card.

Check it the way a customer will

Once your logo and color are set, make a pay link and open it on your own phone, without paying it. Look at three things:

• Is the logo clear at that size, or a blur?
• Can you read the button text on your color?
• Does the page look like it belongs to your business?

If any of it looks off, change the image or the color and look again. Check the receipt the same way after your next real sale.

What branding will not do

A logo does not replace telling a customer that a link is coming. The two work together. “I’ll send you a link, it will have my logo on it” removes the last doubt.